Completed Project Description
Created two short-form video ads for Vichy Capital Soleil SPF 50+, adapted for Instagram Stories and Reels. The concept combines a strong curiosity-driven hook with product-focused visuals and social-proof messaging to highlight the sunscreen’s lightweight feel, everyday comfort, and skincare benefits.
Design Effectiveness
The campaign uses a bold “Why Is Everyone Switching to This SPF?” hook to capture attention in the first seconds, while review-style elements build trust and reinforce key product benefits. Bright summer visuals, clear product focus, and mobile-first composition make the creatives engaging and easy to understand in fast-scrolling Stories and Reels feeds.