Completed Project Description
Created a responsive set of HTML5 display banners for a residential solar energy brand in 300×250, 300×600, and 970×250 formats. The campaign promotes home solar installation through savings-focused messaging, clean energy benefits, a 25-year warranty, and a clear free-quote CTA.
Design Effectiveness
The bright, fresh visual direction helps the product stand out while communicating hydration and skin barrier care. Benefit-focused callouts make the key features easy to scan, while prominent product placement, clear promotional messaging, and strong typography create an effective hierarchy for mobile-first advertising.
HTML5 banners can include interactive elements like animations, buttons, and forms that encourage user interaction, increasing engagement. Users can interact with the ad in real time, making the experience more immersive and memorable.
HTML5 offers greater creative freedom with the ability to incorporate various design elements and interactive features that are impossible with static ads.